1+
1+
Years of Experience
1+
1+
Years of Experience
1+
1+
Years of Experience
1M+
1M+
Users Impacted
1M+
1M+
Users Impacted
1M+
1M+
Users Impacted
250
250
Mentees Worldwide
250
250
Mentees Worldwide
250
250
Mentees Worldwide
I design and lead multimodal, agentic AI systems at scale, helping teams move from intent to clear action. I also mentor designers and speak about AI.
[01 Focus]
Not just execution - I shape clarity, trust, and system-level impact.
I design multimodal, agentic AI systems that turn complex signals into clear, trustworthy user actions. Focused on reliability, trust, and scale across products used by 25M+ people.
AI Systems Design
I design multimodal, agentic AI systems that turn complex signals into clear, trustworthy user actions. Focused on reliability, trust, and scale across products used by 25M+ people.
AI Systems Design
I design multimodal, agentic AI systems that turn complex signals into clear, trustworthy user actions. Focused on reliability, trust, and scale across products used by 25M+ people.
AI Systems Design
I define workflows and interaction patterns that scale across platforms. This helps teams ship consistent, high-quality experiences with confidence.
Product & Interaction Architecture
I define workflows and interaction patterns that scale across platforms. This helps teams ship consistent, high-quality experiences with confidence.
Product & Interaction Architecture
I define workflows and interaction patterns that scale across platforms. This helps teams ship consistent, high-quality experiences with confidence.
Product & Interaction Architecture
I lead design in ambiguous problem spaces and shape product direction early. Aligning user needs, business goals, and technical constraints.
Leadership & Strategy
I lead design in ambiguous problem spaces and shape product direction early. Aligning user needs, business goals, and technical constraints.
Leadership & Strategy
I lead design in ambiguous problem spaces and shape product direction early. Aligning user needs, business goals, and technical constraints.
Leadership & Strategy
I mentor designers on AI systems design and decision-making at scale. Speaker at Figma Make Collective, Women Go Tech, and other webinars.
Mentoring & Speaking
I mentor designers on AI systems design and decision-making at scale. Speaker at Figma Make Collective, Women Go Tech, and other webinars.
Mentoring & Speaking
I mentor designers on AI systems design and decision-making at scale. Speaker at Figma Make Collective, Women Go Tech, and other webinars.
Mentoring & Speaking
[02 Outcomes]
You’ll get more than good design - you’ll get clarity.
You’ll get more than good design - you’ll get clarity.
You’ll get more than good design - you’ll get clarity.
Clear direction
Decisions land faster when intent, constraints, and next steps are visible.
Just reviewed the proposal!
Just reviewed the proposal!
Just reviewed the proposal!
Great! Does this answer the open question?
Great! Does this answer the open question?
Great! Does this answer the open question?
Yes. This makes the next step clear.
Yes. This makes the next step clear.
Yes. This makes the next step clear.
Perfect. I’ll align this with Eng and move it forward.
Perfect. I’ll align this with Eng and move it forward.
Perfect. I’ll align this with Eng and move it forward.
Steady progress
Tight feedback loops
Built on trust
Predictable systems. Clear boundaries. Controllable outcomes.
+40%
+40%
Measurable impact
System-led decisions reflected in adoption and trust.
+40%
+40%
Measurable impact
System-led decisions reflected in adoption and trust.
+40%
+40%
Measurable impact
System-led decisions reflected in adoption and trust.
Proven at scale
Patterns that scale across teams and surfaces.
B2C
B2C
B2C
B2B
B2B
B2B
AI workflows
AI workflows
AI workflows
Across Platforms
Across Platforms
Across Platforms
25M+ MAU
25M+ MAU
25M+ MAU
[03 Workflow]
Designing AI is about decisions, not steps.
01
Problem Framing
Most AI failures start here. I help teams cut through noise and decide where AI adds value, and where it shouldn’t exist.
01
Problem Framing
Most AI failures start here. I help teams cut through noise and decide where AI adds value, and where it shouldn’t exist.
01
Problem Framing
Most AI failures start here. I help teams cut through noise and decide where AI adds value, and where it shouldn’t exist.
02
Trade-offs & Constraints
Every AI system is a set of trade-offs. You can’t optimize everything, so I help teams choose intentionally.
02
Trade-offs & Constraints
Every AI system is a set of trade-offs. You can’t optimize everything, so I help teams choose intentionally.
02
Trade-offs & Constraints
Every AI system is a set of trade-offs. You can’t optimize everything, so I help teams choose intentionally.
03
System Decisions
I define system-level patterns so teams don’t redesign the same problems every six months.
03
System Decisions
I define system-level patterns so teams don’t redesign the same problems every six months.
03
System Decisions
I define system-level patterns so teams don’t redesign the same problems every six months.
04
Impact & Learning
Design doesn’t end at launch. I track behavior, friction, and trust to guide what changes next, and what shouldn’t.
04
Impact & Learning
Design doesn’t end at launch. I track behavior, friction, and trust to guide what changes next, and what shouldn’t.
04
Impact & Learning
Design doesn’t end at launch. I track behavior, friction, and trust to guide what changes next, and what shouldn’t.
[04 About]
One designer. Real human.
System-level impact.
1M+
1M+
Users Impacted
1M+
1M+
Users Impacted
1M+
1M+
Users Impacted
1+
1+
Years of Experience
1+
1+
Years of Experience
1+
1+
Years of Experience
250
250
Mentees Worldwide
250
250
Mentees Worldwide
250
250
Mentees Worldwide
I design AI systems where clarity, trust, and scale matter. My work focuses on system-level decisions across multimodal AI, helping teams ship experiences that hold up over time, not just at launch.
Collaboration
Design Lead
AI Systems
Beyond product work, I mentor designers globally and speak about AI systems design, decision-making, and trust at scale.
On daily basis working closely with product, engineering, and research teams.
Product
Engineering
ML / AI
Research
Legal & Policy
Product
Engineering
ML / AI
Research
Legal & Policy
Product
Engineering
ML / AI
Research
Legal & Policy
[05 Testimonials]
Real stories. What people say after working with me
You are a great partner, and I’m so happy with the things we were able to launch together.
MJ (Content Designer @Netflix, ex. Google)
You always look to explore multiple directions and ways to make things better
Yaprak (Head of Design @Goodnotes, ex. Spotify)
Izzy is one of the most dedicated design leads I have had the pleasure of working with. She is unafraid to wear multiple hats across design, product management, and discovery roles as the project requires.
Angus (EM, ex-Google, Goodnotes)
She brings a rare blend of creative vision and pragmatic execution that makes complex ideas feel simple and buildable. She turns abstract ideas into intuitive, elegant experiences that actually ship.
Mimansha (AI PM, ex-Canva, Goodnotes)
I’ve worked with Izzy on multiple very complicated problems, and managed to better understand and visualise the problem and solution than I could. Not only is she a great designer, but she’s also an amazing colleague.
Max (Tax Manager @Amazon)
I was blown away at how fast you move and think. I loved it.
Srki (Head of Product, ex. Apple, Goodnotes)
You are a great partner, and I’m so happy with the things we were able to launch together.
MJ (Content Designer @Netflix, ex. Google)
You always look to explore multiple directions and ways to make things better
Yaprak (Head of Design @Goodnotes, ex. Spotify)
Izzy is one of the most dedicated design leads I have had the pleasure of working with. She is unafraid to wear multiple hats across design, product management, and discovery roles as the project requires.
Angus (EM, ex-Google, Goodnotes)
She brings a rare blend of creative vision and pragmatic execution that makes complex ideas feel simple and buildable. She turns abstract ideas into intuitive, elegant experiences that actually ship.
Mimansha (AI PM, ex-Canva, Goodnotes)
I’ve worked with Izzy on multiple very complicated problems, and managed to better understand and visualise the problem and solution than I could. Not only is she a great designer, but she’s also an amazing colleague.
Max (Tax Manager @Amazon)
I was blown away at how fast you move and think. I loved it.
Srki (Head of Product, ex. Apple, Goodnotes)
You are a great partner, and I’m so happy with the things we were able to launch together.
MJ (Content Designer @Netflix, ex. Google)
You always look to explore multiple directions and ways to make things better
Yaprak (Head of Design @Goodnotes, ex. Spotify)
Izzy is one of the most dedicated design leads I have had the pleasure of working with. She is unafraid to wear multiple hats across design, product management, and discovery roles as the project requires.
Angus (EM, ex-Google, Goodnotes)
She brings a rare blend of creative vision and pragmatic execution that makes complex ideas feel simple and buildable. She turns abstract ideas into intuitive, elegant experiences that actually ship.
Mimansha (AI PM, ex-Canva, Goodnotes)
I’ve worked with Izzy on multiple very complicated problems, and managed to better understand and visualise the problem and solution than I could. Not only is she a great designer, but she’s also an amazing colleague.
Max (Tax Manager @Amazon)
I was blown away at how fast you move and think. I loved it.
Srki (Head of Product, ex. Apple, Goodnotes)
[06 Mentoring]
Focus work.
Actionable outcomes.
Focus work.
Actionable outcomes.
Focus work.
Actionable outcomes.
*Prices are indicative. Final scope is defined together.
1:1 Mentoring
Ideal for designers who need clarity, direction, or a second brain.
$99/50min
Availability Limited. Open by request only.
What's Included
What's Included
What's Included
Identify what’s blocking you right now
Identify what’s blocking you right now
Identify what’s blocking you right now
Clear feedback on your problems
Clear feedback on your problems
Clear feedback on your problems
Concrete next steps you can act on
Concrete next steps you can act on
Concrete next steps you can act on
Optional follow-ups if helpful
Optional follow-ups if helpful
Optional follow-ups if helpful
Popular Choice
Popular Choice
Programs & Deep Work
Programs
Perfect for brands that need a full-service launch, a one-off redesign, or a focused creative sprint.
From
$999
$999
$999
$999
$999
$999
What's Included
What's Included
What's Included
Clear goal and success criteria
Clear goal and success criteria
Clear goal and success criteria
Fixed focus (no scope chaos)
Fixed focus (no scope chaos)
Fixed focus (no scope chaos)
Weekly sessions or checkpoints
Weekly sessions or checkpoints
Weekly sessions or checkpoints
Practical challenges and reviews
Practical challenges and reviews
Practical challenges and reviews
Addional materials and notes
Addional materials and notes
Addional materials and notes
Popular Services
Popular Services
Popular Services
8-Week Accelerator
8-Week Accelerator
8-Week Accelerator
Portfolio & Case Study Review
Portfolio & Case Study Review
Portfolio & Case Study Review
Career Direction & Leveling
Career Direction & Leveling
Career Direction & Leveling
AI Systems Design Mentoring
AI Systems Design Mentoring
AI Systems Design Mentoring
We’ll figure out the right format together.
[07 FAQ]
Smarter decisions start with clear answers.
Are you building a community around AI design?
Not yet. It’s something I want to build in 2026. I see a big gap in how people think about AI design, it’s often reduced to chatbots, while the real work is about systems, trade-offs, and trust.I want to create space for conversations around that.
Do you work hands-on with AI, or mostly around it?
I design AI systems, not just AI interfaces. That means grounding, trust boundaries, multimodal workflows, and translating complex AI capabilities into clear, reliable user actions at scale.
What teams do you usually work with?
Cross-functional and cross-team by default. I partner closely with Product, Engineering, ML, Research, and Legal, often working across multiple teams to align shared platforms and system decisions.
What do people usually come to you for?
Usually when the problem is ambiguous, stakes are high, and the team needs a clear product and design direction, grounded in data.
Do you mentor designers as part of your work?
Mentoring is a core part of my work. I mentor designers in my day-to-day role and beyond it, through talks, workshops, selective 1:1 sessions, and focused 8-week accelerators.
Are you building a community around AI design?
Not yet. It’s something I want to build in 2026. I see a big gap in how people think about AI design, it’s often reduced to chatbots, while the real work is about systems, trade-offs, and trust.I want to create space for conversations around that.
Do you work hands-on with AI, or mostly around it?
I design AI systems, not just AI interfaces. That means grounding, trust boundaries, multimodal workflows, and translating complex AI capabilities into clear, reliable user actions at scale.
What teams do you usually work with?
Cross-functional and cross-team by default. I partner closely with Product, Engineering, ML, Research, and Legal, often working across multiple teams to align shared platforms and system decisions.
What do people usually come to you for?
Usually when the problem is ambiguous, stakes are high, and the team needs a clear product and design direction, grounded in data.
Do you mentor designers as part of your work?
Mentoring is a core part of my work. I mentor designers in my day-to-day role and beyond it, through talks, workshops, selective 1:1 sessions, and focused 8-week accelerators.
Are you building a community around AI design?
Not yet. It’s something I want to build in 2026. I see a big gap in how people think about AI design, it’s often reduced to chatbots, while the real work is about systems, trade-offs, and trust.I want to create space for conversations around that.
Do you work hands-on with AI, or mostly around it?
I design AI systems, not just AI interfaces. That means grounding, trust boundaries, multimodal workflows, and translating complex AI capabilities into clear, reliable user actions at scale.
What teams do you usually work with?
Cross-functional and cross-team by default. I partner closely with Product, Engineering, ML, Research, and Legal, often working across multiple teams to align shared platforms and system decisions.
What do people usually come to you for?
Usually when the problem is ambiguous, stakes are high, and the team needs a clear product and design direction, grounded in data.
Do you mentor designers as part of your work?
Mentoring is a core part of my work. I mentor designers in my day-to-day role and beyond it, through talks, workshops, selective 1:1 sessions, and focused 8-week accelerators.
[07 Contact]
Got a complex problem? Let’s make it clear.
I help teams make sense of complex problems.
Let’s build it right.
2026©All rights reserved.
I help teams make sense of complex problems.
Let’s build it right.
2026©All rights reserved.
I help teams make sense of complex problems.
Let’s build it right.
2026©All rights reserved.
I help teams make sense of complex problems.
Let’s build it right.
2026©All rights reserved.
I help teams make sense of complex problems.
Let’s build it right.
2026©All rights reserved.